Case study
TVA Sports
How Unikeo Sports collected more than 30K email addresses for the NHL Pool TVA Sports
Québécor Média offers benefits in the fields of printing, media (newspapers, magazines, radio, television) and telecommunications (cable, Internet and phone services).
Catégorie
Digital strategy, content management
Site Web
www.tvasports.ca/hockey/pool-pro
The challenge
The solution
The results
We collected 32,8K email addresses, with our initial target being 30K. The email marketing campaign allowed us to maintain this database active during the whole season of the NHL.
OUR EXPERIENCE WITH THIS PROJECT
An NHL pool that the community loves
“This project makes us proud considering the importance of the NHL in Quebec and the number of subsidiaries represented by Québécor. This enabled us to collaborate with not only the Journal de Montréal, but also Journal de Québec, TVA Sports, Canoë’s website and the Videotron film center.
Furthermore, we went over the initial objective of 30,000 registrations, since we had a bit more than 32,000 at the end.”
Cédrick Audel
Founder of Unikeo Sports
BougeBouge
Media buying, digital strategy, content management
La Foulée d'Après
Media buying, digital strategy