How we helped an E-commerce store launch in the middle of COVID-19? Skip to content

Case study

La Foulée d'après

How we helped an E-commerce store launch in the middle of COVID-19

The e-commerce La Foulée D’après is a sports clothing store based in Montreal. La Foulée d’après was non-existant on the digital sphere prior to 2020.


Media buying, digital strategy

Site Web

The challenge

The challenge was great: we needed to launch the online store despite the COVID-19 crisis and make it profitable in less than 90 days.


The solution

We chose to do a media paying ad campaign on Facebook and Instagram. This created two new channels to sell their products online.

The results

Following the ad campaign on Facebook and Instagram, we launched the online store within 30 days and we obtained a return on investment up to 7 times. Based on this success, this campaign is still ongoing and continues to generate expected returns.


On our media buying campaigns, we aim for the best profitability for our clients

“What I like the most is receiving a detailed report and see the evolution of my sales compared to my advertising investment online. In addition, the team is super responsive to our demands.”

Samlé Zouzoua

President of

TVA Sports

Digital strategy, content management

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