Track and field Canadian championship: Success of selling tickets... Skip to content

Case study

Track and field Canadian championship

Success of selling tickets for the Olympic trials and the track and field Canadian championships

The Olympic trials and the track and field Canadian championships are co-organized by the Canadian and Quebec track and field federations.


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The challenge

Unikeo sports’ objective was to do the online promotion of the sale of tickets, by attracting amateur athletes, as well as families passionate by sports as spectators.

The solution

In order to attain the objective, we put the emphasis on a massive media buying strategy based on different personas on social media.

The results

In addition to obtaining a return on ad spent of 9 that allowed us to fulfill the objective (for $1 that was invested, we had $9 in sales), the event was elected “Canadian event of the year” by Sports Québec.


Being present in the highlights of each organization

“A much appreciated and essential service for content management and carrying out the promotion of the Canadian championship indoor, especially on social media.”

Jean-Yves Cloutier

Promotor of the Canadian track and field championship in Montreal

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